Awesome advertising campaign, But poor design in my book. Part of my problem is with the technology itself. After a few hours of wearing the noise cancelling headphones, my mind is so agitated I can t think strait. The problem with the Bose brand, is that you cant listen to anything without activating the noise cancelling, no passive, regular listening. Plus they cost a lot, and that hurts when you leave them in the seat pouch in front of you and they take the next flight to Addis Abbaba without you. (True Story)
On the other hand, I bought some cheap ones from a drug store and used them while recording sound on a documentary film and they were great and you could use them with or without the noise cancelling feature, and when I was done I gave them away to an amazing guitarist in The Drakensburg without any regret. ( Also note; the other cameraman on that shoot just used his ear-buds, for checking sound